Did you know that teeth whitening is the number one requested cosmetic service today and that its popularity continues to soar? A recent survey showed 80% of Americans aged 18 to 49 want whiter teeth, with women leading in this area at 85%.  6 out 10  believe a whiter, brighter smile would boost their self-confidence especially in the 18 to 24 age range. According to the American Academy of cosmetic Dentistry, Americans spent more than $1.4 billion on over-the-counter teeth whitening products last year alone. Continue reading →